Through the advances in printing tech, we were able to create thinner lines and bolder bolds which allowed for us to have this style. Mainly made popular by John Baskerville, these letterforms are sharper in contrast than their humanist counterparts. They have a lighter upward stroke and stronger downward stroke, serifs and terminals that feel natural to the hand, and their lines read close to what classical handwriting styles looked like. Made popular in the 15th and 16th centuries (1400–1599), this classic style of letters that are used today are modeled after the movements of the hands when written. Humanist typefaces are reminiscent of traditional calligraphy and Roman lettering. Here are several of the different classifications of type, you can check out more here from. Technological advances in how we use typography during these time periods have also helped shape how we use and classify type. Even typefaces from today get the same treatment, so if you’re wondering why some are named funny, look to the creators or who’s handwriting they’re modeled after. There are specific periods in time that classify certain typography, and many of these typefaces are named after people in those time periods. The evolution of typographic technology from the handwritten language to modern digital typefaces has undergone some massive changes throughout these last few centuries. Even what we naively think of when imagining “modern typography” is so old that you wouldn’t guess that the invention of printed type was almost 600 years ago. Typography has existed since the birth of written language. The key to good typography and type pairings is contrast.īut for us to have good contrast, we need to learn what contrast is in type design. Let’s learn what characterizes these typefaces and what sets them apart so that you can make more informed decisions of which to use and when. In UX Design, this inability to make a decision because there are too many is called Hicks Law. There’s something called “decision fatigue” that immobilizes you from making decisions if you are presented with too many options. If you ever had to look at your list of fonts, I’m sure you’ve experienced that empty feeling, not knowing which to pick from your extensive inventory of all 1000 fonts you downloaded from creative market’s free weekly resources. If you need help knowing some good typefaces to go study, check out this typography video from the futur It’s best to study some of the famous typefaces and understand what makes them great. We are talking about being able to effectively choose what typeface you want to use solely by the characteristics of it. What I will be covering in this guide is not about specific typefaces, which typefaces are better when paired, or choosing what font files to use. If you missed the last three design principles, here they are again.ĭesign Principle 1: Guides, Gutters, Gridsĭesign Principle 3: Visual Design Systems That was never the intention to get away from teaching it. It has been a while since we last talked about design principles. If you find this article helpful to you, share it with a friend (:
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